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E-commerce & Digital Platform Legal Advice in Vietnam

For online sellers, marketplace operators, app businesses and overseas platforms serving Vietnam. Duong Tri Law reviews who sells, contracts, collects payment and handles complaints, then connects the platform model with regulatory procedures, consumer terms, personal data and partner responsibilities.

PlatformSellersCustomers

Define the seller, platform, payment and fulfilment model

Own-store websites and apps

Review the seller identity, order process, product information, payments, delivery and return terms used in direct sales.

Marketplaces and multi-party platforms

Separate the operator, sellers and service providers. Check onboarding, listing controls, transaction records and the allocation of complaint handling.

Subscriptions and cross-border platforms

Trace recurring charges, cancellation, local partners and cross-border data flows. Assess the overseas operator’s role in the Vietnam-facing service.

Match platform functions to e-commerce, consumer, data and contract requirements

Classify the platform and its functions

Use an actual transaction walkthrough to distinguish own-account sales from services that enable third-party transactions.

Make transaction policies operational

Compare checkout, cancellation, returns, refunds and dispute processes with the customer-facing terms and partner agreements.

Map data and the payment chain

Identify software development kits (SDKs), payment providers, hosting vendors and logistics partners. Record what each receives, performs and is responsible for.

Platform risks to identify before launch or feature changes

  • Adding third-party sellers or transaction features can change the assumptions used for the original compliance review.
  • Refund wording that does not match the actual payment chain can leave responsibility unclear when an order fails.

Choose the e-commerce service for the identified platform function

Website compliance review

Use when the website functions and operating entity are known and the relevant notification or registration work needs to be scoped.

App compliance review

Use for an app with defined sales or platform functions; prepare the transaction flow and applicant information.

Related logistics and software activities to review

Software, SaaS & cloud

If the business also develops or supplies software subscriptions, connect the review with code ownership, SLAs and hosted delivery.

Explore legal advice for other industries.

Questions to resolve before the platform review

Is every platform treated like an online shop?

Start with who supplies the goods or services and whether other sellers transact through the system. The business label alone does not determine the route.

What changes should trigger another review?

New seller types, ordering functions, payment arrangements or countries served can affect the analysis. Review the change before extending the existing policies and filings.

Discuss your e-commerce or digital platform model in Vietnam

Send a non-confidential summary of the model, parties, stage and intended timing. Duong Tri Law can identify the questions to review and agree the work, required documents and deliverables.

Duong Tri Law

Tell us what you need

Tell us about your business, the matter and any deadline. We will discuss the scope of assistance before work begins.

Contact Duong Tri Law (EN)